Establish a denim jean brand, emphasising sustainable sourcing, eco-friendly manufacturing processes, and transparent supply chains to minimize environmental impact and promote ethical practices throughout the production and distribution cycle.
"In 1980, denim was exported to the US from the French town of Nimes, hence the name "de Nimes,". It was seen as a sturdy fabric for miners, 100 years later jeans found their way into the mainstream. Now the industry has become part of the environment crisis."
“Cotton waste and post-consumer denim contributes to making Phoenix denim. Eco Wash collection uses up to 98% less water and organic cotton uses 56% less CO2 emissions”